Come Chill with Us.
Problem: Many Americans have no idea about the wonders of Scandinavia. Many of the locals of Norwegian's hub cities (L.A., San Francisco, Las Vegas, and Miami) haven't even seen snow. Show them the possibilities from up north.
Big Idea: Bring the wonders of Scandinavia to America...and fail miserably. The idea being, we can try to bring you the wonders of Scaninavia, but it's just better that we bring you up here. This campaign lives in Guerrilla, Radio, Print, and Digital style campaigns localized in Norwegian's hub cities.