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Mental illness. Some like to pretend that it doesn't exist, that it's just a made up excuse to quit.

Real health is not just about balancing your physical fitness.

It's about balancing your mind as well. We wanted to show that being truly centered is a battle, but one that is worth fighting.

TV

 
 

PRINTS

 

DIGITAL

Introducing CENTERED, New Balance’s new app helping you with your physical and mental health

 
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INSTAGRAM STORIES

 
 

CREDITS

Copywriter/Director: Chase Johnson

Art Director/ Designer: Cam Tribe

Producer: Connor Dean

DP: Derrick Trotman

Art PA: Mikey Bready